Keyword Research Tools
WordTracker & KeywordDiscovery

Keyword research plays a critical role in successful search engine optimization. Selecting the most appropriate keyword search phrases a website should be optimised for is ultimately the key to successful search engine marketing.

A long-standing SEO industry tool to achieve this is called WordTracker. This is an online subscription service that provides real-time access to a database of over 300 million searches made through search engines. WordTracker takes away the guessing element & shows you the search terms or keywords people are really using. Those are the keywords you should optimize your website for.

Simple example: You have a website selling mobile phones. If you didn't do keyword research you might not realise that cell phones is searched on 5 X more than mobile phones. If you didn't know that & failed to optimize your website for both terms it could cost you a lot of missed sales.

WordTracker is used by many search engine marketing professionals because it's such a useful tool for keyword research. If you're doing your own search engine marketing in-house then we recommend you also utilise this or a similar tool.

Recently a very cool new keyword research tool called KeywordDiscovery has come on to the market. Many SEOs including us are switching to it from WordTracker.  The reason is that it is a significantly more powerful research tool.

WordTracker is very good. But KeywordDiscovery raises the bar significantly.

For example it has 12 months of data, unlike WordTracker's 3 months, so seasonal trends can be seen. In addition the KeywordDiscovery database of search terms is substantially bigger - 26 billion compared to 300 million for WordTracker. The monthly subscription cost for KeywordDiscovery is $49.95, which is pretty much identical to WordTracker who charge £28.00.

Both services offer subscriptions for varying lengths of time, so you can select the most appropriate depending on your requirements. We have an annual subscription because we use it all the time, however if you're working on just one website then a subscription for a month may well be all you need.

Free trials are available for both services:

• KeywordDiscovery
• WordTracker

Keyword research tools can provide you with invaluable information if you know how to use them  properly. To help you get the most out of it we've put together some tips...

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 WordTracker Keyword Research Tool