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By Mark Sceats
If you develop a website but don't actively promote it, then chances are it will simply be buried beneath millions of other sites competing for your customers' attention.
No - the world won't beat a path to your door! To break through the clutter and get visitor traffic websites must be actively promoted.
A key reason many websites fail is simply because they don't get enough visitors. In this regard a commercial website is like a shop in the physical world.
A store may have the best products, hot prices and service second to none. But if no one knows about it the phone won't ring & customers won't come through the doors. It'll quickly go out of business unless something is done to attract buying customers...
For websites the answer is search engine marketing. It's the number one way to drive more customers to your website.
Without traffic a website will become a cost overhead and won't generate a return on investment. So it’s essential you take proactive action to actively drive traffic to your web site.
If you don’t, the money invested developing the site will be wasted.
Maybe you've already got a website and know from bitter experience the above is true. That's probably why you're here. Looking for ways to make your website deliver. If so, you've come to the right place.
Next:
Search
engine marketing guide
 
This
page last updated
September 17, 2007
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