The alternative option to logfile analysis for tracking website traffic is to use a hosted
website traffic monitoring service. This option
is generally more suitable for most small
- medium size business website owners based on cost and ease of use.
The appealing aspect of hosted traffic services is they are very simple
to implement, there is no software to buy and install, and results
are presented in real time.
The way these work is that a snippet of invisible tracking code is
hidden on every web page you want tracked. These JavaScript page markers
are transparent to visitors and convey visitor data to secure servers
run by the traffic monitoring service. Website owners simply use their
web browser to log on for a real-time view of their site's activity
and access detailed reports with insights into the effectiveness of
marketing campaigns.
A range of different hosted traffic tracking services are available on the market. Prices & quality of reporting vary widely.
