Website Traffic Monitoring - Tracking & Analysis

By Mark Sceats

Website traffic tracking and analysis is essential to the success of a website. And yet it's amazing how many website owners have little or no idea how many visitors come to their site; where they're from; and what they do when they're on the website.

You could say they're flying blind.

This is crazy when there are easy to use and inexpensive website traffic tracking solutions readily available.

Can you answer these questions about your website?

Knowing the answers to these and other fundamental questions is essential for making informed decisions that maximise the ROI of your web site investment.

Given the importance from a marketing perspective of being able to track where traffic is coming from and what it does on site, Viz Marketing strongly recommends website owners ensure they have appropriate web traffic tracking and analysis systems in place.

Your web hosting service may already include some traffic stats in the hosting fee you pay. Unfortunately traffic tracking provided by web hosting services is often in the form of raw traffic log files or other difficult to understand cryptic formats.

If you are in this position seriously consider replacing it with a decent traffic tracking package that provides relevant marketing information you can readily understand and apply to improving the site.

Basically two options are available to you and these are using a log analysis package or subscribing to a remotely hosted traffic tracking service. Each have their merits.
 

Next: Website Traffic Log Analysis Packages