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eMarketing analysts eMarketer recently published a Search Engine Marketing report which says US paid search ad spending growth peaked in 2003, and is expected to exceed one-third of all online ad spending in 2004.
The chart below shows the huge growth in paid search spend that's occured as online marketers have increasingly shifted budgets to search engine marketing.
Why such growth?
Online search’s exceptional targeting capability is the reason eMarketer expects advertising via paid search to surpass $2.5 billion in 2004 and reach nearly $3 billion by the end of next year.
At that point, nearly 35% of the total online ad spend in the US will go to search.
eMarketer are not alone in their bullish assessments concerning the strong growth in search marketing investment. And the growth predictions are not limited just to the USA. US Bancorp Piper Jaffray’s analyst Safa Rashtchy - who covers the search market closely - forecasts online search becoming a “$7 billion industry worldwide by 2007.”
An interesting point made in eMarketer's Search Engine Marketing report is that search engine optimisation is just as important as paying for position, especially as the cost of keywords rises.
 
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page last updated
May 03, 2010
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