OptilLink Link Reputation Analysis Software

OptiLink is an invaluable software tool for analysing the link reputation and link popularity of your site and competitors. OptiLink allows you to reverse-engineer the linking strategy used by other websites and identify what you need to do to beat them in the search engines.

Increasingly search engines such as Google are factoring "off-page" factors into the  complex algorithms they use to calculate a page's position in search results.  The most well known of these off-page factors is commonly called link popularity.

Basically link popularity is a measure of the number of links from other web pages pointing to your site.  The theory goes that the more links, the more popular and therefore 'important' the page must be (after all if a page wasn't important other website pages wouldn't link to it). What people often fixate on is the quantity of links pointing to their site, rather than the link quality.

However Google's ranking algorithm puts far more weight on the quality of links rather than sheer quantities of low value links (which is why link farms don't work).

Critically important is what the text in links referring to a page say. If the page is about Blue widgets and the link text of other pages says Blue widgets, then this reinforces the relevancy of the page for the keyword search phrase Blue Widgets. This is called link reputation.

So if you don't have a Top 10 ranking all you need do is have OptiLink analyze sites that do, then use this information to make your site out-rank them. OptiLink includes easy to follow tutorials showing how this is done.

Like many other professional search engine marketing specialists, we consider it to be the best link analysis tool on the market.

"Now that OptiLink is available, it's unrealistic to expect to maintain high rankings without it." Stephen Mahaney, Planet Ocean (publishers of Search Engine News)

"We'll be recommending OptiLink to all of our students." Terry Plank, Academy of Web Specialists

You can download a free demo trial of OptiLink here: OptiLink

Summary: Invaluable SEO tool. Highly recommended.

Warning! Link analysis tools such as OptiLink work by automatically querying search engines. Be aware that using automatic query tools violates Google's terms of use. Hammer Google with automatic queries from link analysis tools or position reporting tools like WebPosition Gold and you run the real risk of being blocked from access to Google.

OptiLink claim their tool cannot be detected as automatic querying software by Google, however some people cautiously elect just to use it on some of the other search engines. If you use OptiLink our advice is do so judiciously & with all due consideration.