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Part 4 - guest article by Brad Callen
Despite what some SEO experts might tell you, you don't need do anything different to escape from the Google Sandbox. In fact, if you follow the ‘white hat' rules of search engine optimization and work on the principles I've mentioned many times in this course, you'll not only minimize your website's Sandboxed time but you will also ensure that your website ranks in the top 10 for your target keywords.
Here's a list of SEO strategies you should make sure you use when starting out a new website:
Start promoting your website the moment you create your website, not when your website is ‘ready'. Don't make the mistake of waiting for your website to be ‘perfect'. The motto is to get your product out on the market, as quickly as possible, and then worry about improving it. Otherwise, how will you ever start to make money? Establish a low-intensity, long-term link building plan and follow it religiously. For example, you can set yourself a target of acquiring 20 links per week, or maybe even a target of contacting 10 link partners a day (of course, with SEO Elite, link building is a snap). This will ensure that as you build your website, you also start acquiring inbound links and those links will age properly – so that by the time your website exits the Sandbox you would have both a high quantity of inbound links and a thriving website. Avoid black-hat techniques such as keyword stuffing or ‘cloaking'. Google's search algorithm evolves almost daily, and penalties for breaking the rules may keep you stuck in the Sandbox longer than usual. Save your time by remembering the 20/80 rule: 80 percent of your optimization can be accomplished by just 20 percent of effort. After that, any tweaking left to be done is specific to current search engine tendencies and liable to become ineffective once a search engine updates its algorithm. Therefore don't waste your time in optimizing for each and every search engine – just get the basics right and move on to the next page.
Remember, you should always optimize with the end-user in mind, not the search engines.
Like I mentioned earlier, search engines are continuously optimizing their algorithms in order to improve on the key criteria: relevancy. By ensuring that your website content is targeted on a particular keyword, and is judged as ‘good' content based on both on-page optimization (keyword density) and off-page factors (lots of quality inbound links), you will also guarantee that your website will keep ranking highly for your search terms no matter what changes are brought into a search engine's algorithm, whether it's a dampening factor a la Sandbox or any other quirk the search engine industry throws up in the future.
Now, get out there and start smoking the search engines!
All the best,
Brad Callen
Professional SEO
www.seoelite.com
Editors Note:
Thank's Brad for a very useful article. There's a lot of confusion and misinformation circulating about the so-called Google "sandbox." Brad cuts through that & adds a real level of clarity, along with great advice.
And some advice from us is get SEO Elite - it's an essential tool you'll need to get your site to the top of the search engines. Like many other professional SEO's we use it.
(Click here for Part 3 - Is your website in the Google Sandbox?)
 
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September 17, 2007
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