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"What Is The Google Sandbox Theory -
And How Do I Beat It?"
Guest article by Brad Callen
Over the past month or so I've been collecting various search engine optimization questions. Today, I'm going to answer what was the most frequently asked question over the past month.
You guessed it... What is the Google Sandbox Theory and how do I escape it? When you finish reading this lesson, you'll be an expert on the good 'ole Google Sandbox Theory and you'll know how to combat its effects. So, pay close attention. This is some very important stuff.
Before I start explaining what the Google Sandbox theory is, let me make a few things clear:
The Google Sandbox theory is just that, a theory, and is without official confirmations from Google or the benefit of years of observation. The Google Sandbox theory has been floating around since summer 2004, and has only really gained steam after February 2005 following a major Google index update (something known as the Google dance). Without being able to verify the existence of a Sandbox, much less its features, it becomes very hard to devise strategies to combat its effects. Almost everything that you will read on the Internet on the Google Sandbox theory is conjecture, pieced together from individual experiences and not from a wide-scale objective controlled experiment with hundreds of websites (something that would obviously help in determining the nature of the Sandbox, but is inherently impractical given the demand on resources).
Thus, as I'll be discussing towards the end, it's important that you focus on ‘good' search engine optimization techniques and not place too much emphasis on quick ‘get-out-of-jail' schemes which are, after all, only going to last until the next big Google update. What is the Google Sandbox Theory? There are several theories that attempt explain the Google Sandbox effect. Essentially, the problem is simple. Webmasters around the world began to notice that their new websites, optimized and chock full of inbound links, were not ranking well for their selected keywords.
In fact, the most common scenario to be reported was that after being listed in the SERPS (search engine results pages) for a couple of weeks, pages were either dropped from the index or ranked extremely low for their most important keywords.
This pattern was tracked down to websites that were created (by created I mean that their domain name was purchased and the website was registered) around March 2004. All websites created around or after March 2004 were said to be suffering from the Sandbox effect.
Some outliers escaped it completely, but webmasters on a broad scale had to deal with their websites ranking poorly even for terms for which they had optimized their websites to death.
Conspiracy theories grew exponentially after the February 2005 update, codenamed ‘Allegra' (how these updates are named I have no clue), when webmasters began seeing vastly fluctuating results and fortunes. Well-ranked websites were loosing their high SERPS positions, while previously low-ranking websites had gained ground to rank near the top for their keywords.
This was a major update to Google's search engine algorithm, but what was interesting was the apparent ‘exodus' of websites from the Google Sandbox. This event gave the strongest evidence yet of the existence of a Google Sandbox, and allowed SEO experts to better understand what the Sandbox effect was about...
Next:
Google Sandbox Explanations
 
This
page last updated
September 17, 2007
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