Email newsletter advertising and sponsorship

By Mark Sceats

Many web sites publish email newsletters which carry paid advertisements - in the same way print publications do in the offline world. Sometimes you may hear these newsletters being called "ezines" which is a contrived geeky name for electonic magazines. Despite this stupid sounding name, such newsletters can be an excellent marketing medium to marketers of other web sites.

By carefully selecting appropriate targeted email newsletters to advertise in you can get your message directly in front of interested and appropriate audiences. With many email newsletters produced in both plain text and HTML formats you are not just restricted to running text ads but can also feature banners and buttons.

Again this is something you can either do in-house or rely on the expertise of specialist online advertising agencies whose media buyers will know the most appropriate newsletters and probably have negotiated better rates than you can.

Next topic: Affiliate marketing


This page last updated May 03, 2010
 

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