Online copywriting resources

Online Copywriting Resources

Copywriting for a website must satisfy two key audiences - people and search engines. Web copy must not only be search engine friendly. It must also be compelling.

Here are two excellent resources which will help you achieve this.

Recommended Online Copywriting Book

Nick Usborne is regarded by many as the world's leading online copywriting expert. His articles about the subject are frequently published in Clickz and other emarketing information websites.

Nick has written an excellent book called Net Words: Creating High-Impact Online Copy. Reading this is a must do for any one serious about making their online marketing successful.

Web marketing expert Dr Ralph Wilson of Web Marketing Today describes it as "The best book I've seen on writing for the Web." High praise indeed.

Net Words by Nick Usborne is a guide to creating copy that connects with customers - and makes the sale

Advertising and promotion professionals have long known that, while bells and whistles may grab a customer's attention, words make the sale. Yet, nearly a decade into the Web revolution, E-commerce professionals are just now waking up to the fact that the usual high-tech, graphics-heavy approach to site design is bad for business.

Net Words explores the reasons why and makes a strong case for a revolutionary new approach to copywriting tailored to the unique demands of a powerful new medium. With the help of dozens of examples of successful and unsuccessful on-line writing, Nick Usborne shows readers how to harness the power of the written word for the Web. More details here...

Recommended Online Copywriting Course

Another excellent resource, particularly for anyone who wants to "do it themselves" is the online copywriting course offered by Karon Thackston.

Karon is a highly experienced copywriter who specialises in online copywriting. Unlike many professional copywriters she's an expert at writing web copy that is both compelling AND search engine friendly.

Course format is an ebook study manual with insights, guidelines, do's and don'ts.

It contains step-by-step instructions and real-life examples, pulled from actual advertisements that show you exactly how to (and how NOT to) write powerful copy.

Assignments at the end of every lesson so you'll get plenty of practice. Once you've completed each lesson, you can check the "Answers & Insights" section of your manual that contains the answers to the assignments, insights, examples of how I would write the copy and important points to consider.

Probably the best aspect is that there is free ongoing support via monthly LIVE telephone calls where you can get your questions answered directly. More details here copywriting course

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This page last updated May 03, 2010

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