Search Engine Marketing Services

Viz Marketing provides the following search engine marketing services to clients in New Zealand and offshore:

• Consultation to understand your target audience and broader marketing objectives
• Analysis of website including search engine compatibility analysis; current ranking analysis; link popularity analysis; keyword analysis; and competitor analysis
• Keyword research resulting in identification of relevant primary keyword search phrases that will generate targeted traffic to your web site from key search engines and directories.
• Identification of the most appropriate key search engines and directories that your web site will be optimised for and submitted to.
• Identification of the most appropriate categories in the selected directories and development of submission descriptions
• Optimisation development of selected web pages. This will include, but not be limited to title tags, keyword & description Meta tags.
• Development of keyword rich content pages if required
• Hand submission to key search engines and directories.
• Development of link building strategy to increase web site link popularity
• Comprehensive position report 3 months after submission to key search engines and directories.

The approach we take is from a marketing perspective, rather than just the technical implementation of search engine optimisation techniques. (Details here: Search engine marketing approach).

Search Engine Performance Reporting:

• Comprehensive reports showing your website ranking performance in search engines / directories for key phrases.

On-going Search Engine Positioning Maintenance:

• Comprehensive monthly position reports showing your website ranking performance in search engines / directories for key phrases.
• Re-optimisation and re-submission of web pages as required
• Ongoing keyword research to identify additional relevant keyword search phrases that will generate targeted traffic from key search engines and directories.
• Ongoing implementation of link building strategy to increase web site link popularity
• Development of additional keyword rich content pages if required
• Hand submission to additional search engines and directories if appropriate.

Pay Per Click (PPC) Campaign Management:

• Top rankings can be secured on most major search engines through ‘pay per click’ (PPC). With PPC you bid for position - the highest bids get the highest rankings. Payment is on a per click basis. Costs are performance-based and you only pay for people who click through to your site
• PPC is a great way to get high visibility quickly in key search engines. Whilst you only pay on results PPC requires active management or you can burn through a lot of money very quickly.
• Viz Marketing can develop and manage PPC campaigns for your website.

Link Building Strategies and Implementation:

• Link building is essential aspect of search engine marketing. Establishing high appropriate quality links to your website increases rankings in key search engines such as Google.
• Also (and often forgotten) is that high quality links can deliver substantial traffic in their own right to web sites.
• Viz Marketing can develop and implement appropriate link building campaigns for your website.

Are you thinking of doing it yourself? If so check out search engine marketing - do it yourself. Otherwise please contact us now to discuss your specific requirements.