This search engine marketing book by leading UK search engine marketer Mike Grehan is excellent. It's factual, refreshingly free of Internet hype, well written and provides in depth information you simply won't find elsewhere.
Unfortunately there's a huge amount of mis-information peddled
on the Web about search engine marketing by self-professed 'gurus'. If you follow some of the advice given you'll actually do more harm than good.
So how do you know what's fact and what's fiction? This guide arms you with the real facts and includes
interviews with key experts from major search engines and directories.
For this reason it's received numerous accolades from all the leading
search marketing experts and been described universally as the number
one handbook to search engine marketing. Here are just a few of the
endorsements...
"There's no doubt in my mind that regardless of whether
you're an SEO beginner or a seasoned SEO expert (or anywhere in
between), you'll definitely get your money's worth when you purchase
this report. Definitely!" Jill Whalen. High Rankings
Advisor.
"This is the single best publication about search engines
that I have read, and I believe, that exists! Congratulations
Mike, sincerely. With this, I believe you may have become the
most influential writer in the SEO industry." Alexis
Gutzman, Managing Editor, Reports, MarketingSherpa.
"Mike Grehan’s book is a solid resource. It is without
reservation that I offer my endorsement of this first rate work
of research into the art and science of Search Engine Optimization
. I encourage novices and experts alike to sit with this guide
and devour it, cover-to-cover. It is a spectacularly good book,
an easy read, and endlessly valuable to anyone seeking to conduct
a Search Engine Marketing campaign." Fredrick Marckini. Author of Search Engine Positioning.
This book really looks 'under the hood' at how search engines work & is more technical than the Unfair Advantage SEO book which I also recommend. Both books are very good and offer different perspectives. If you can afford to, I suggest buy both. (Each offers a full refund if you're not happy).
When I bought the Search Engine Marketing Essential Best Practice Guide it cost me US $97 which, whilst not cheap, represented good value. I'm an experienced SEO and learnt a few new things from it.
The good news for you is the price has now been reduced to US $67 (£37 UK). Apparently Mike Grehan has done this so the price is closer to that of a good business book in the US and the UK.
Summary: Highly recommended - check it out here.
